1996
Co-founder of 2B-interactive. The first Canadian interactive advertising agency.
Positioning: We are not making websites, we bring people to your website. In this first magazine ad to present our agency, we were already well known in the market.
(Click image to see at large scale)
Translation: "Il ne suffit pas d'etre en ligne" means "It's not enough to be (in line / online).
1998
A micro-site for Teleglobe that was merging the Web and Mobile. The promise was: We'll call you in less than 5 minutes. Customers were registering and their phone number was sent via SMS to the sale force.
Demo coming soon!
1999
The Post-it DHTML banner for Volkswagen
Demo coming soon!
1999
The Y2K Mug campaign for Molson. A micro-site that allows you to send via email fake Y2K bugs to your friends.
Demo coming soon!
2000
Here is a text (in French) that I read in 2000 in front of the Publicity-Club of Montreal. I was convinced it was very clear and visionary. Reading it today, I'm less convinced it was that clear. But at 26 years old, this was an accurate snap shot of my mind.
2000-2002
Weekly chronicles on Interactive Advertising for Info-Presse (EspaceCom)
All archive are coming soon!
2001
My job application for OgilvyOne in New York. I had no contact, no experience in the US and there was a recession. So I tried something. You can read our email correspondence.
2003
The First Interactive Music Album of the World: LocoLocass InVivo (SOLD OUT!). A CD sold in record stores and meant to be listened in the computer. It puts you in command of the music and the voice. By many mean it was innovative. It aim to merge movies, video games, music album, books and Web. (thanks to Audiogram, Distribution Select, Serge Provencal).
Demo coming soon!
Read the critics from Radio-Canada (in French)
2003
Our first demo playing with Human Locator technology. Here it's a fake ad to generate donations for fighting against Illeteracy. Today, people would just have to call to make a transaction.
2004
The first time I heard the word "blog". My Teleglobe client, Harry Wakefield, told us he wanted to be a specialist in design, and he asked us to do the skin of his design blog. Harry delivered the content. This is website became a quick success story. Here is the original interface:
(Click image to see at large scale)
2005
The first interactive music video. The song GrooveGrave talks about the American consumption and its link to entertainment and politics. Move your mouse over the video: LEFT for images, RIGHT for the text. Play with it to do your own mix. The multimedia content was reused to do the traditional music video. (thanks to Sympatico and Audiogram).
Demo coming soon!
(Click image to see at large scale)
2006
This is my real first interactive billboard ad. Probably one of the most innovative I've ever be part of. The concept "InSynch" demonstrated how the insurance policy could adapt through time to your needs. Unfortunately, the execution got problems. (thank Fallon, Travelers Insurance).
2006
This is just a demo. Apple didn't want to buy it. Price was cheap. I still cry today.
2007
The first ever Magic Mirror! It creates sparkles and diamonds upon your real reflexion in the mirror. I like here the blend between the analog reflexion and the digital imaging. It was implemented in a pop-up store in Soho for the brand 7 All Men Kind. (thanks to Mass, 7 All Men Kind, Panasonic).
2007
The first ever Interactive Changing Room was implemented in the same project than the Magic Mirror. A wall would create perspective effects while you move in the room. The effect was impressive, you really had the impression to be suspended in a virtual world. (thanks to Mass, 7 all men kind, Panasonic).
2007
This is the first interactive storefront that can work day/night accurately. It was for ElleMacPherson intimate one block away from Bryant Park where the New York Fashion Week takes place. My original concept was to create a black window revealing there "voyeur" TV ad spots. (thanks to DMG, ElleMacPherson, MindShare, InWindow).
2009
The first interactive billboard of the World that integrates human tracking, mobile and Web. As you approach the billboard, a phone number follows you. While you call, you are asked to sing in your phone. As you sing, graphics are generated by your voice. When you hang up, an image of your voice painting is sent to your phone number via MMS. (thanks to Sprint, Goodby&Silverstein, GestureTek, Mission Electronics, Megaphone).
Hopefully, this won't end here.
There are still infinite possibilities to explore with the Web, Mobile and Billboards.
Be part of my network on LinkedIn
Follow my start up and be part of decisions on my Facebook group
Send me an Email
Get this Blog in RSS
Wow dude, you still amaze me to this day.
Posted by: Wade | 10/12/2009 at 10:58 PM